While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney.
For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coinciding with the target market of tattoo products. However, with Disney entering the gallery of trendy tattoos, it became apparent that there is a deeper explanation for brand tattoos becoming more and more fashionable.
Strong brands create strong associations and customers use those associations as a way to express their personality. Therefore, whether or not you want your target audience to enter the next tattoo shop asking to permanently decorate their body with your company’s or product’s logo is a matter of choice. Whether or not you want your target audience to feel as if your brand is part of their personality is not.
We see ourselves as tattoo artists but instead of drawing tattoos with needles and brushes, we employ a large array of
marketing tools that allow us to help you leave a mark in your audience’s heart by bridging the gap between your current communication and the strong brand you want to built for your company, products, and/or services.
Having an adequate
marketing strategy plays a crucial role in addressing this gap efficiently and effectively. A good
marketing strategy will identify your customers’ needs and long term expectations and address them in a proactive manner that allows you either to operate on a niche market where there are no competitors addressing the same needs or to gain a competitive advantage that will help you increase your market share.
While establishing the areas in which to concentrate your company’s resources in order to satisfy your stakeholders’ needs requires strong knowledge of the market and of the
marketing efforts with the highest return on investment. This type of knowledge comes either from investing in
marketing research projects or from relying on the services of a specialized
marketing company that can help you cut costs by building on its experience with similar companies in order to transfer best practices and adapt them to your companies’ needs.
Furthermore, a
marketing strategy cannot be successful without being integrated into a company’s strategy, neither without further integrating the communication strategy nor without being aligned with the strategy of other functional areas such as finance and operations. A successful
marketing strategy is often synonymous with strong alignment between the present and future changes in the business environment, your company’s strategy, your
marketing strategy, and the communication strategy you use to promote the products and/or services you bring to the market. As a growing organization it is often difficult to differentiate between your general goals and your
marketing specific expectations, to design a cohesive strategy at all these different levels, to employ tactics that will ensure a successful implementation of your
marketing strategy, and to permanently calibrate this implementation depending on the existent and potential changes within or outside your organization.
We possess the knowledge base and the skill set that allow us to easily understand your goals and transpose them into SMART (Specific, Measurable, Attainable, Relevant, and Time-bound)
marketing objectives and successful
marketing strategies.
Other Articles of George Meszaros
50% of all businesses fail within the first few years of their existence, a common source of failure is their lack of effective marketing If your marketing materials fail to grab attention, success will become less achievable than it has to be
(Mar 09, 2012)
‘Google’ is now a word in dictionaries and Yellow Pages can be accessed on the Internet In this context, no matter if you are a business conducting all your operations online or a company that sells its products through its own store, you still want to have a good online presence so that you introduce yourself properly in front of current and potential customers, suppliers, retailers, associations and other entities that might become part of your organization’s stakeholders
(Feb 19, 2012)
Marketing plans are extremely important for both organizing the internal activity of an organization and for representing it in front of external representatives such as investors Marketing plans can facilitate the understanding of a company’s approach of the market, customers, and competitors
(Feb 19, 2012)
While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney
For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coinciding with the target market of tattoo products
(Feb 19, 2012)
When talking about a marketing plan many people and organizations as well tend to focus on the physical document and forget about the efforts that stood behind its creation and those efforts that are put afterwards in its implementation The marketing plan is just the result of hours of research, planning, and forecasting work
(Feb 16, 2012)
While marketing industry is often labeled as glamorous, marketing people always expected to be creative, and marketing companies’ role usually reduced to that of advertising companies, it is becoming more and more apparent that marketing providers outgrow these stereotypes - that their activity relies on numbers and statistical analyses as much as it relies on talent and creativity, that their practice is science and art in the same time, that their result are seen in consumers’ attitudes towards brands as much as in consumers’ shopping cart
(Feb 16, 2012)
Good business marketing is like the global positioning system (GPS) Any organization operating in the world of business-to-business (B2B) transactions experiences the increased pressure in securing sales in B2B commerce as compared to securing sales in business-to-consumer (B2C) commerce
(Feb 16, 2012)
Designing logos, promotional materials such as brochures or letters, and even designing the website for a company are important in improving a company’s sales but what a company actually needs in order to boost its sales is to develop a corporate identity that will differentiate it from its competitors, allow it to have a strong positioning in the minds of the target audience, and increase its market share
(Feb 16, 2012)
“To be or not to be” is NOT the question anymore There was a time when being online meant a lot
(Feb 16, 2012)
Most businesses struggle to differentiate themselves for the competition Why not use your website to stand out
(Feb 08, 2012)
