‘Google’ is now a word in dictionaries and Yellow Pages can be accessed on the Internet. In this context, no matter if you are a business conducting all your operations online or a company that sells its products through its own store, you still want to have a good online presence so that you introduce yourself properly in front of current and potential customers, suppliers, retailers, associations and other entities that might become part of your organization’s stakeholders.
In order to have a website that embodies a combination of great aesthetics and great functionality, you have to select the right website designer. The ideal website designer possesses knowledge, skills, and experience in three different areas: website programming, graphic design, and marketing. When choosing a company rather than an individual chances are that you will get the best combination of those skills from the people in the company that excel in each of those areas. This is why rather than looking for a great website designer you should rather start looking for a company that hired a handful of those and is able to provide the best mix of coding, graphics, and internet
marketing consultancy for your website.
A good
website design provider is capable of asking the right questions about your company in order to understand your goals and needs, and further translate those into objective upon which you agree. Moreover, he/she will permanently provide you with choices and recommendations. Besides coding, a website designer can also help you with tasks such as layout deisgn, domain setup, registration, and hosting, payment processing and shopping cart, blog, email address setup, content management systems (CMS), auto-responders, and
web analytics.
When choosing a company that provides these services you can also benefit from the added value
marketing companies are able to provide through search engine optimization, newsletters, email
marketing, and other internet
marketing tools. They can design your website by employing a
marketing approach of understanding your customers’ needs and behaviors and designing an experience for them when visiting your website, rather than a simple gate for accessing your company’s information and products. This experience can ensure that they enjoy their staying on your website, easily navigate their way to the shopping cart or payment button, and leave the website with purchases or at least the intention to return or recommend it to their friends.
A good website designer is more than a painter that creates an art work, places it in a gallery and waits for visitors to admire it. A good website designer is more like a primary care physician for your business; knows your health history and your risks, provides you with the right vaccination for viruses, the best care in case of sickness or best referrals to specialists when the treatment you need goes beyond his expertise. Moreover, a website designer’s talent is reflected in his capability to create an enjoyable experience for your website’s visitors and to put into place the mechanism that will save you time and money on the long term. Similarly to a primary care physician, a good website designer is one that is capable of treating your website in emergency situations. However, the best website designer is the one who develops and administers your website so that emergency events never happen in the first place.
Other Articles of George Meszaros
50% of all businesses fail within the first few years of their existence, a common source of failure is their lack of effective marketing If your marketing materials fail to grab attention, success will become less achievable than it has to be
(Mar 09, 2012)
‘Google’ is now a word in dictionaries and Yellow Pages can be accessed on the Internet In this context, no matter if you are a business conducting all your operations online or a company that sells its products through its own store, you still want to have a good online presence so that you introduce yourself properly in front of current and potential customers, suppliers, retailers, associations and other entities that might become part of your organization’s stakeholders
(Feb 19, 2012)
Marketing plans are extremely important for both organizing the internal activity of an organization and for representing it in front of external representatives such as investors Marketing plans can facilitate the understanding of a company’s approach of the market, customers, and competitors
(Feb 19, 2012)
While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney
For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coinciding with the target market of tattoo products
(Feb 19, 2012)
When talking about a marketing plan many people and organizations as well tend to focus on the physical document and forget about the efforts that stood behind its creation and those efforts that are put afterwards in its implementation The marketing plan is just the result of hours of research, planning, and forecasting work
(Feb 16, 2012)
While marketing industry is often labeled as glamorous, marketing people always expected to be creative, and marketing companies’ role usually reduced to that of advertising companies, it is becoming more and more apparent that marketing providers outgrow these stereotypes - that their activity relies on numbers and statistical analyses as much as it relies on talent and creativity, that their practice is science and art in the same time, that their result are seen in consumers’ attitudes towards brands as much as in consumers’ shopping cart
(Feb 16, 2012)
Good business marketing is like the global positioning system (GPS) Any organization operating in the world of business-to-business (B2B) transactions experiences the increased pressure in securing sales in B2B commerce as compared to securing sales in business-to-consumer (B2C) commerce
(Feb 16, 2012)
Designing logos, promotional materials such as brochures or letters, and even designing the website for a company are important in improving a company’s sales but what a company actually needs in order to boost its sales is to develop a corporate identity that will differentiate it from its competitors, allow it to have a strong positioning in the minds of the target audience, and increase its market share
(Feb 16, 2012)
“To be or not to be” is NOT the question anymore There was a time when being online meant a lot
(Feb 16, 2012)
Most businesses struggle to differentiate themselves for the competition Why not use your website to stand out
(Feb 08, 2012)
