ARTICLES BY FELIX CHESTERFIELD

Difference Between Qualitative and Quantitative Market Research

Most people understand the difference between qualitative and quantitative measures Quantitative refers to an item that has a numeric value (1-10, 87%, 1:5, etc
(May 12, 2012)

About Syndicated Research

Most forms of market research can be lumped into two categories – custom and syndicated Custom research is typically commissioned by a business or entity to answer a question or hypothesis that they have regarding a problem or opportunity
(May 12, 2012)

A Disaster in Brand Research – New Coke

One of the most famous marketing disasters in history was the invention and implementation of New Coke by Coca-Cola This 1980s cola mistake has become synonymous with awful business decisions
(May 12, 2012)

What to Look For in a Market Research Firm

Market research is the lifeblood for many businesses and industries If a business does not know their market, then trying to sell to your customers is the equivalence of trying to hit a dartboard while blindfolded
(May 12, 2012)

What is a Planetary Mixer?

Mixers come in a variety of shapes and sizes and types These variances are typically based on the size and type of the job that needs to be performed
(Apr 23, 2012)

What Do You Know About Cooling Towers?

We have all seen them They are most common associated with the enormous stacks that identify nuclear power plants
(Apr 23, 2012)

Ribbon Mixer Uses

As you may be aware, there are a number of different types of large scale mixers There are a variety available depending on the requirements of a given job or task
(Apr 23, 2012)

Why Stainless Steel Tanks?

Choosing the right tank for your processing needs is not a decision without options Some of the choices include stainless steel tanks, alloy tanks, steel tanks, fiberglass tanks, glass lined tanks, lined tanks, poly tanks, and many others
(Apr 23, 2012)

GMAT Test Preparation

So you have found out that you have to take the GMAT Of course you HAVE to take it, otherwise you would not be reading this
(Mar 29, 2012)

Options Following a Low MCAT Score

Getting into medical school is a very difficult endeavor In fact, as applications flood in at an increasing rate for limited seats, it's never been harder
(Mar 29, 2012)

Recovery of Data

There are a number of different tactics that you can try for the recovery of lost data This article will focus on three, starting with the most simple and leading to the most complicated
(Mar 06, 2012)

Best Technology of 2010 – the IPad

I am not sure this competition is even close, no other technology has shown the rousing success , long term staying power, and changed the IT industry for future products during the past year like the IPad Despite still being in the throes of an economic downturn, this little device took the technology industry by storm, and then some
(Feb 17, 2012)

Nursing Schools Are Overwhelmed With Applicants For Future RNs

Nursing is a popular field right now - and for very good reasons But for all of the people who are looking to get into nursing, there is a finite number of schools equipped to produce them
(Feb 13, 2012)

Steps to Becoming a Physician

Want to be a doctor Is it your dream to cure disease, improve lives, save people, or maybe just even make a comfortable living in the process
(Feb 13, 2012)

Medical School Requirements

It takes a special person to become a doctor It requires a combination of drive and skills that may not be necessary for every possession (although it obviously helps across the board)
(Feb 11, 2012)

Veterinary Insurance?

Actually, this title is a bit of a misnomer Insurance for one's animals/pets is already here
(Feb 11, 2012)

Can You Afford Medical School Tuition?

It is a valid question Medical school is expensive
(Feb 11, 2012)

Nursing School Logic

Only in this country does the following logic make sense: We have a shortage of nurses across the country Health care needs vastly outweigh the supply
(Feb 11, 2012)

Used Process Equipment Vs. New

The processing industry involves some of the most complex machinery of any industry in the modern world Each machine must be able to successfully perform its task, or the whole process shuts down and bottlenecks form
(Jan 15, 2012)

Machinery Exchange - Best Secondary Markets For Equipment

Even in a down economy, processing companies and firms still need to purchase machinery Unless you are folding up the business altogether, you still need to improve your efficiencies, grow your operations (where possible), and replace defective equipment
(Jan 15, 2012)

Spend Wisely on Equipment

Despite some recent recovery in the American stock market, we are still very much in the aftermath of the Great Recession - an economic calamity second only the to the Great Depression in the past one hundred years While some individual businesses have managed to fight through and flourish, American business as a whole is scuffling
(Jan 14, 2012)

Is Your Company Thinking Long Term?

Bad economies are truly strategic separators They show us which companies are thinking long term and which are focused on the short term
(Jan 14, 2012)

Gut Reaction - Phillips Gone in Dallas

It has been reported by multiple outlets that Wade Phillips has been fired in Dallas Given that the Cowboys sport one of the most talented and most expensive rosters in the league this year combined with just one win in their first seven games, Phillips' firing should come as a surprise to no one (even if owner Jerry Jones did announce that Phillips was safe as recently as last week)
(Jan 14, 2012)

Best Hotels in the Southeast

With apologies to New York and California, nobody does luxury hotels like the folks in the Southeastern United States While hotels those first two locales definitely understand the concept of luxury, they often fail to incorporate the personality that really can define hotel
(Dec 31, 2011)

State of Individual Real Estate Markets

Everybody is well aware of the hit that the real estate market has taken over the past three years The economic fallout has been tremendous on both the micro and macro scale
(Dec 31, 2011)
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