ARTICLES BY TIM HARDING

Doesn’t it seem very un-French to shout your name in capital letters, the way PAUL likes to do It’s a stylisation at odds with the aesthetic of this chain of London boulangeries, and certainly with the trend among French pastry places, which tend to try and obfuscate their logos with small, impenetrable longhand, artful flourishes and, you know, writing the darn things in French in the first place